Core Energy is the your ultimate nutritious snack for people who love staying healthy and active. The logo for Core needs to look rejuvenating and fresh. It needs to have a sense of a strong physique but also modern and slick. The logo needs to communicate, health, fitness, nutrition, and physique all together.
In the research phase of this process I noticed a similarity with a lot of nutrition logos having pure white backgrounds and normal greens to grab your attention and make you think health consciously. I wanted to create something that still had the feel of a nutrition bar but was geared towards an audience of all ages who are into staying active and healthy. I wanted to give the logo a bit more “umph!”.
The typography for this design was really important for me. I wanted to create a typeface for the brand that fit this high performance nutritional snack. I wanted something that was sleek but strong. I went with creating a typeface that was bold in physique but curved all the edges off to keep the feeling of a smooth nutritional snack.