Current Project

Everything Peanut Butter

Project Details

Everything Peanut Butter

Logo Design

The logo design for Everything Peanut Butter needed to communicate a few different things. One, it needed to look creamy and gooey just like peanut butter. Two, it needed to be friendly and modern in style, and three, it needed to have an appetizing feel to it in order to attract customers to the greatness that is peanut butter.

Goals and Objectives
  • Design a logo that communicates a friendly, creamy, fun, peanut butter atmosphere
  • Create an identity that can be memorable
  • Incorporate an appetizing feel that keeps customers coming back


Research and Inspiration


Beginning Sketches


Typography


Color


Final Design